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We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end)
to monitor the sales process.
Towards the top of this funnel you've got 'unqualified prospects' - the people who you
believe may need your service or product, but to whom you've never spoken. At the end
of this funnel, many delivery and sales steps after, you've got those who've received the
service or product and have also purchased it.
The metaphor of a funnel can be utilized because prospects drop out of different stages
of an extended sales process.

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Keywords: building the perfect sales funnel
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