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Everyone is familiar with the concept of a market, where a variety of goods,
products and services are traded. A niche market is simply a subset of the
market with a specific product focus aimed at meeting the demands of a
particular target group, such as the price range, product quality and the
demographics.
In fact, basically any product that is sold can be put into a specific niche market.
However, because some products are aimed at a general target group because
of the focus of the market subset (e.g. price), these are what is commonly known
as the mainstream niche or high demand markets.

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